Casinos are more than just gaming spaces. They also offer luxurious hotel amenities, cutting-edge technology, flexible event and entertainment spaces, award-winning spa and health club facilities, and delicious restaurants to appeal to a broad range of customers. It’s important to consider the full offering when planning your casino marketing to ensure you’re reaching all of your potential audience members.
In his Oscar-winning performance as Sam “Ace” Rothstein in Casino, Robert De Niro conveys a worldview that seems at odds with his role as the reigning underworld bettor extraordinaire. Ace is a principled old-school operator who won’t assist the FBI in their investigation of his partner, Nicky. He believes that love and trust are dicey propositions and that gambling is a game of blind chance.
Despite the inherently irrational nature of gambling, casinos do provide value to society by creating jobs and contributing to tax revenue. Moreover, the casino industry has been one of the fastest-growing industries in the United States since its inception.
The term comp refers to any free good or service a casino gives to its loyal players, such as free drinks while gambling and discounted or free services like hotel rooms, shows, limo service, and airline tickets. Casinos give out these perks based on a player’s total amount of time and money spent at the casino. The higher the player’s level of play, the more he or she is considered to be a “good” customer and the more he or she earns in comps.