Operating a business in China is not a simple task. You need to understand the Chinese business culture and traditions and adjust your marketing plans to the local consumer market. Advertising your products in China requires careful planning and strategy to avoid costly spending with no ROAS.

To understand China’s advertising in 2021, you have first to have a solid grasp of those five phrases that have become part of China’s marketing vocabulary over 2020. These are flash-in-the-pan fads but durable tendencies that reflect the shifting preferences and customs of Chinese consumers.

In the past, brands looking to reach Chinese consumers have generally been concentrated on cosmopolitan consumers in China’s first and sometimes second-tier cities. Over the past couple of years, consumption increase rates in such cities have slowed since the marketplace has become oversaturated.


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